The ocean. Some of us enjoy it, some of us fear it, some of us tug at it (we’re looking at you, moon), and, frankly, some of us are just ambivalent about it.
Well Gizmodo‘s editorial director Brian Lam, for the record, loves the ocean. And he wants you to love it, too.
A few months ago, Lam started The Scuttlefish, a website dedicated to all things aquatic. Completely separate from his duties at Gizmodo, The Scuttlefish is borne from Lam’s personal appreciation for the ocean. As Lam puts it, the site’s mission is “to make people remember how amazing the ocean can be” through stories, art, photography, and other nautically-inspired content.
Then, one day while surfing with friend Robert Patterson (owner of Lower Haight shop Revolver), Lam came to a realization.
“It’s a shame that in this city in particular, one of the only ones to have cheaper property the closer you are to the water… [the city] doesn’t seem to remember how great a beach it has.”
So now, Lam is steering The Scuttlefish out of the interwebs and onto dry land — specifically, into Revolver. During a 6-week stint that begins this weekend, Revolver will host a Scuttlefish-curated gallery and shop full of ocean-themed clothing, beach gear, books, art, and more. There will be special events, film screenings, and book readings to boot. Plus, The Scuttlefish is printing up a reference guide to help San Franciscans live “a more oceanic life.” The guide is due to launch this week.
Proceeds from the pop-up shop will be donated to the Save the Waves Coalition, a group dedicated to preserving coastlines around the world. So you can feel double-good about your sea-lovin’ purchases.
The Scuttlefish at Revolver launches tomorrow night with a private event, then opens to the public on Saturday. It will be open daily from 12-8pm at Revolver at 136 Fillmore Street, through November 27th.